Website Development
Background & Challenge
A Health & Wellness start-up business engaged Coach House Consulting to develop a strategic plan and an initial eCommerce website supported with initial marketing.
Approach & Recommendations
- Met with the owners and executed a Vision, Mission, Core-Value Workshop
- Facilitated an overall strategic business planning process
- Conducted market area research
- Established vendor relations and management
- Reviewed competitors to benchmark website platforms
- Researched, compared and selected a website platform having the appropriate functionality
- Developed and tested a Shopify website and initial email campaigns
Results
- Developed an Online Strategy and eCommerce RFP
- Built the initial website with email templates
- Created website content asset guidelines
- Established a content matrix
- Defined an initial marketing program
- Developed assortment planning tools
- Established an ePlaybook
- Shopify Training