Featured Case Study
Joint Venture Business Advisor
Responsible for helping launch a joint venture between two Fortune 500 companies including the overall customer experience. The project focused on Customer Education, In-Store Merchandising and Performance Monitoring with the following objectives:
- Improve customer satisfaction and loyalty
- Promote advocacy and referrals
- Develop a competitive edge that builds strong customer relationships
Education & In-Store Experience
Let's Ditto Together Class
Let's Ditto Together Class
Let's Ditto Together Class
Developed a hands-on class model at a Dealer Retailer for +10 Attendees with a 28% selling conversion and +$6K worth of sewing machines.
Graphic End-Cap w/Monitor
Let's Ditto Together Class
Let's Ditto Together Class
Established two graphic endcaps with QR Code for a retail chain, 450 with monitors, 260 with graphics alone, resulting in an 8% selling conversion the first weekend implemented.
Mobile Demo Unit
Let's Ditto Together Class
Mobile Demo Unit
Realized a prototype with the design team, set up the RFP, and led the Vendor selection, leading to the development of 335 mobile Demo Units for in-store demos and education.
Event & Education Timeline
Let's Ditto Together Nov '22
Established this product intro and selling event
STATS: +25 invited attendees 32.5% selling conversion
Ditto Hands-On Class Jan '23
Developed a hands-on class model
STATS: +10 attendees 28% selling conversion +$6K machines sold
Let's Ditto Together Feb '23
Expanded to nine regional dealer conventions
STATS: +400 dealers attendees 22.6% selling conversion
Ditto Demo Visits Feb-Mar '23
Executed a four store tour & developed virtual option
STATS: +30 customer attendees 48.5% selling conversion +$10K machines sold
Ditto Education Event Mar '23
Created ongoing model to train +300 stakeholders
STATS: 150 stores +600 demos executed 31.6% selling conversion