The Must Have Triad is a three-part business growth framework designed to help businesses rapidly increase revenue by addressing two fundamental customer needs:
· Resolving problems customers have but don't want
· Achieving results customers want but don't have
The following summarizes the three core components - Market Dominating Position, Compelling Offer, and Full-Funnel Campaigns - while highlighting their interconnected nature and strategic importance.
What it is: A unique selling proposition that targets the "hot buttons" of your market - the urgent problems and desired results that occupy your prospects' minds.
Key Principle: You must enter the conversation already happening in your prospect's head by addressing their #1 concern at the right time.
What it is: An "unable to resist" offer that makes prospects think they'd be foolish not to buy.
Essential Components:
Compelling Story - Engage through relatable narratives showing the negative of inaction
Clear Benefits - Focus on emotional benefits, not just features (benefits sell, features tell)
Strong Call to Action - Clearly restate the offer with risk-reversal included
What it is: Automated, scheduled follow-up communication system that nurtures prospects over time.
Components:
· Systematic follow-up sequence using segments from your compelling offer
· Different incentive offers for each stage of the buying process
· Three critical areas: benefits of ownership, objection handling, and vendor selection criteria
This framework recognizes that strong marketing can overcome weak offers, but weak offers will sabotage even strong marketing. By implementing all three components together, businesses can:
· Dominate their market positioning
· Create irresistible offers
· Systematically convert prospects over time
· Dramatically increase revenue and conversion rates
The system emphasizes that most businesses focus only on lead generation while ignoring lead nurturing. The Triad addresses both, providing a complete system for attracting prospects and converting them into customers through strategic, consistent follow-up.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.